This isn’t a career pivot story. It’s a long relationship with clarity.
From Wales to London to Italy. Across Europe and China along the way.
I’m Jason.
I’m 55.
I’m a designer—art director by training.
Clarity has been the constant in my work.
For 25 years, I worked as a designer and art director — helping people express ideas that mattered, clearly.
That instinct never left.
It just moved closer to people.
The issues were rarely about the idea. It was the noise around the idea.
When clarity arrived, people changed.
Clients spoke more precisely.
They were able to think with clarity.
That’s the moment of change.
Everything begins with a conversation.
Royal College of Art.
ICF Trained.
Thinks more clearly outdoors.
